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Our Story

Greenstone was founded in 2007, with the bold ambition to deliver smart and affordable direct insurance products that meet the needs of everyday Australians. In 2017, we expanded across the Tasman Sea to give New Zealanders access to quality insurance products and have now ventured into the Northern Hemisphere to revolutionise the Canadian insurance market the same way.

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Greenstone Australia formed
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Real Insurance started selling life insurance
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Formed partnership with Swiss RE
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Formed partnership with Australian Seniors
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Formed partnership with Medibank
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Formed partnership with Hannover RE
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Launched Guardian Insurance
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Launched Choosi
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Launched pet insurance
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Formed partnership with Woolworths
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Formed partnership with RSPCA Australia
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Launched the Real Insurance Sydney Harbour 10K & 5K fun run
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Developed new ‘guaranteed’ funeral insurance product
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Acquired Australian Seniors
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Launched car, home and contents insurance via Choosi
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Formed partnership with Guide Dogs Australia
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Greenstone New Zealand formed
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Formed partnership with Kogan
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Formed partnership with ahm
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Australian Seniors opened its first retail store
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Launched New Zealand Seniors
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Launched OneChoice
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Released first edition of DARE magazine via Australian Seniors
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Launched term life insurance
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Formed partnership with SPCA New Zealand
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Launched first online term life insurance via rebranded Guardian Insurance
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Acquired Real Insurance
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Formed partnership with Allianz
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Launched travel insurance
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Greenstone expanded operations into Canada
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Formed partnership with Teachers Life
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Launched FiftyUp
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Formed partnership with nib
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Launched health insurance
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Launched North Cover
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Launched AI-powered digital virtual assistants for after hours
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Launched income protection insurance in New Zealand