Our Organisation

Greenstone specialises in the design, marketing, distribution and administration of personal insurance offering a range of products in the term life, funeral, income protection and pet insurance categories.

These insurance products are distributed through Greenstone’s proprietary brands (Real Insurance, Australian Seniors Insurance Agency, Guardian Insurance and Prime Pet Insurance) and affinity brands (Medibank, Woolworths and RSPCA).

In addition, Greenstone also distributes its proprietary, affinity and third party insurance products through its online comparison website, Choosi.

How We Started

Our Vision and Value Proposition


The best provider of direct financial products.

Customer Value Proposition

Customers are at the heart of everything we do through trusted products, simply delivered, forming lasting relationships.

Employee Value Proposition

We are an innovative company with diverse brands and operating divisions, who work together as one team. We strive to be the best provider of direct financial products by placing customers at the heart of everything we do. We care about what we do and we care about making a positive impact on our community.

We have an inclusive and diverse culture. We work in a positive and energetic environment where you can expect to find professional colleagues, driven to achieve results.

We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That’s why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer.

Our Brands & Partners

Working closely with our partners, we provide an end-to-end insurance distribution solution supporting their individual brand needs and achieving their corporate objectives. Our distribution model allows us to develop and successfully maintain a number of partnerships concurrently, with integrity, and without conflict of interest.